Reimagination of a Flagship for a Global Fashion Brand

2022-

For the first ground-up U.S. flagship for a fashion brand known for its bold statement and unconventionality, JAAX was engaged from the conceptualization stage of the project. After studying several candidate locations around the country, we selected Joshua Tree, California as the stage for what the client envisions to be the space of unprecedented provocation of all senses. JAAX is currently ideating programmes and developing the space concurrently with the client.