Concept Development
Desert Flagship
Osaka Expo
North Phuket
Stan at MPX
King’s Island
Americana
Phuket Wellness
Norwegian Wood
Reimagination of a Flagship for a Global Fashion Brand
2022
For the first ground-up U.S. flagship for a fashion brand known for its bold statement and unconventionality, JAAX was engaged from the conceptualization stage of the project. After studying several candidate locations around the country, we selected Joshua Tree, California as the stage for what the client envisions to be the space of unprecedented provocation of all senses.
Concept for Korean Pavilion at Osaka Expo 2025
2022
JAAX with Ivan Bernal Architects + Kent State University
North Phuket Resorts
2023
Concept development and planning for a 46-acre beachfront lot nestled in a serene bay in North Phuket.
Stan at MPX
2023
Upon their decision to host Stan within their premises, MPX Gallery had no intention of presenting it within a conventional, natural history museum-style setting. JAAX took the initiative to create an immersive environment implementing AR technology.
This immersive space was designed to replicate the visual and auditory ambiance of the era in which Tyrannosauruses once roamed- strategic placement of mirrors and LED screens was employed, providing viewers with a 360-degree perspective of Stan, as well as the three-dimensional projection of its skin on Stan’s skeleton from certain view angles.
King’s Island
2023-
Concept development for a six-star resort development on King’s Island on the south coast of Korea.
Currently in schematic design- more information and images to come.
Showcase Americana
2016
Samsung Electronics commissioned JAAX to perform an extensive research on the current landscape of residential design in America. Following the study, JAAX designed several gallery spaces at the Samsung Design Lab, to be used during their development of new home appliances.
Phuket Wellness Village
2023-
JAAX was tasked with creating the masterplan and pre-design for a resort community in Ao Kung, Phuket. The client envisions a 22-acre community designed for all generations, offering a comprehensive health and wellness program for both residents and visitors.
Beyond leisure and recreational activities, the community will feature an on-site hospital, multiple clinics, and educational facilities. It will include 45 rentable villas, approximately 180 active living condominium units, and a Health & Brain Center dedicated to providing 24/7 care for its senior residents.
Images coming soon.
Norwegian Wood
2023-
JAAX was commissioned to develop the concept for the architectural, interior and branding design for the public areas of the branded multifamily complex Norwegian Wood’s future developments.